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MarketingProfessor.com > Intel > SEO Techniques #4- Link Building Creates Credibility

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SEO Techniques #4- Link Building Creates Credibility

By Travis Campbell of MarketingProfessor.com

If your goal is to optimize your website’s search engine ranking and to increase web traffic to your site you will need to create links to your site from as many other sites on the web as possible. Search engine optimization techniques are vital to the success of your website’s exposure. One technique sure to increase your visibility is link building.

Link Building – What Is It?

Getting exposure to your site on other websites is an optimum way of basically getting free advertising. Link building is a search engine optimization technique you can use to create inbound links to your website. One of the most common of these is reciprocal links. In its purest form a reciprocal link is one in which you agree with another site to link to them on your site if they return the favor. The best of links from such sites are those with an obvious relationship to what your site offers. Good search engine marketing strategies employ linking to sites with a tangential connection to yours – sites that offer similar or supporting ideas, concepts or products but yet they are not in direct competition with you. Good links to a flower shop’s site for instance might be websites which sell vases or potting soil or artificial flowers. A less desirable link for that same shop would be the flower shop down the road.

There are other link building strategies, such as blogs, chat rooms, guest books and article directories that we will explore in depth in another SEO Techniques article. But you can be sure that reciprocal link building is an asset you won’t want to leave out of your search engine optimization techniques .

Advantages of Link Building

The most obvious advantage to a link from another site to yours is the visit to your website by the person who was on the other site and took advantage of the link to yours. By simply building a link you have increased your inbound traffic at virtually no cost.

There is a significant, unseen positive result that comes from using this SEO technique. That is the fact that search engines see these links as they prepare their rankings. More inbound links from what the engine sees as credible websites greatly increases its ranking of your site. It innately uses the theory of “so many referrals can’t be wrong” as it ranks sites in its search. The more quality inbound links you have the better chance of a search engine looking favorably on your website.

As your website is linked to by other quality websites your credibility increases and search engines look more favorably at giving you a high ranking. This is an SEO technique which can have an impact on increasing web traffic to your site. Begin by measuring web traffic you have now. Then note the increase after implementing these ideas. You'll like what you see! In just a short time and with little effort you will have enhanced the credibility and the value of your website. Works for me... how about you?

External Links

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Contributed by MarketingProfessor.com on December 12, 2008, at 7:10 AM UTC.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
MarketingProfessor.com
Real profitable marketing advice.
www.marketingprofessor.com

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adac liked this intel. Feb 15, 2011

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Thanks for your nice blog. It will help me.
http://mytube.flixya.com

Noble Dec 12, 2008 14:34

CONTRIBUTOR'S REPLY

Noble, glad you found it helpful. So I might provide more valuable content in future Intel's, specifically how do you see it helping you?

What was that link you posted? If you're not careful it can be perceived as spam.

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