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MySpace Social Syndication
By Travis Campbell
The new generation of hyper-connected and one-click buyers is personified by MySpace. Understanding these fundamentals are key to developing an effective social marketing strategy on MySpace. As MySpace continues to experiment with its ad network you can get as much or more with an organic social marketing plan. The secret is think fan club, not social network. Create a branding that screams rock 'n roll, not Oglivy. MySpace Viral Explosions Inspired by independent artists MySpace was built to go viral. The original users and resulting social site culture is about social sharing--promoting yourself and others. This makes a ripe environment for viral explosions. Outrageous videos, pictures, and clever content are the recipes for high returning organic campaign. This can also add cred to your paid advertising--social marketing works best when you are part of the conversation. Small, High Velocity Sales Ideally your MySpace social marketing strategy should leverage the behavior of the environment. Traditional demographics and viral nature of MySpace interactions make small impulsive products and services perform best. Properly constructed these social marketing campaigns can light off high volume, high velocity transactional sales. Here are some ideas to drive traffic and sales:
• Simple social widgets and apps
• Custom templates
• Edgy bulletins
• Outrageous videos
• Pumping song or motivating audio Putting you product or service into motion is a great strategy to capture the attention of a highly distracted MySpace demographic. Socializing Your Brand The secret to giving your online marketing campaign even more punch is socializing your brand. Build strategies to actively engage the community with your message. Engaging this social network in your brand will ignite the conversation and send you down a viral marketing path.
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Contributor's Note
There is a lot to social marketing on myspace, or any social networking website. This article was written as a part of research done on the developing MySpace ad network.
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http://www.myspace.com
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May, 2012
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