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Internet Video Marketing Tips: How-To hints to Increase Website Traffic with Videos
By Travis Campbell of MarketingProfessor.com
Used correctly, video marketing is one of the most powerful internet marketing tools available to you today. Like any other tool, you have to use it correctly to get the desired results – increased website traffic, targeted traffic and increased sales. The good news is that you don’t have to be a great video maker to get great results! Here are some tips to help you create videos that will result in more website traffic. First, did you know, * You do not need expensive equipment to produce a great video?
* You can create videos without a camera?
* In any recent month almost 75% of the U.S. internet viewers watched an online video?
* About 50% of those who view your video will then visit your website? Statistics like these should have you thinking seriously about using video as a way to increase website traffic. Here are some internet video marketing tips to follow when making your videos. Here’s How * Create a great, keyword rich title. This is what will generate viewers in the first place.
* Keep it short. Information seekers are always in a hurry. Three minutes is a good length for a video.
* Be sure to include your website URL at the beginning and at the end of your video. If possible, have a small logo or a ghost image of your URL on each frame of your video.
* At the end of the video, tell the viewer that they can visit your website for more information. Here’s what you will need
If you are going to appear on camera: * A camera. An inexpensive video camera is ideal. Even a high end webcam will do.
* A microphone. Do not rely on your internal computer microphone or the microphone on your camcorder. An inexpensive is best. A plug–in computer microphone will do. Here’s what you will need
If you are not going to appear on camera: * Microsoft Movie Maker. If you are using Windows you probably have this already, or you can download it free from Microsoft.
* Microsoft PowerPoint or the slide maker that comes with the free Open Office download.
* A microphone. For this type of production a headset microphone works well.
* A script. Basically, you can write headlines and bullet points that you will turn into slides. Movie Maker allows you to set the length of time each slide appears on screen. You add the audio track and time each slide to it. Once your video is finished you can post it on YouTube, MySpaceTV, Google Video, Yahoo! Video, Blinkx and Revver to name just a few of the many sites that are available. Do not forget to add relevant keywords that will allow the search engines to find and rank your video and your website. Happy video marketing! |
Internet video marketing tips
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