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Business Blogs: How Self-Hosting Your Blog Can Improve Your Online Marketing Success
By Travis Campbell of MarketingProfessor.com
Creating and maintaining a business blog is one of the easier ways to make your presence known as a small business marketer. Basic blog marketing is just what the name denotes: marketing through a blog. Although there are several approaches to setting up a business blog, the decision to host a blog through your own web site is one that can improve your overall online marketing success. Here are some top reasons for hosting your own business blog: Image. One primary reason for hosting your own business blog is simply to add credibility to your commentaries and criticisms. By taking the steps to set up your blog through your site, readers feel the dedication you have for getting the word out on those marketing topics of particular interest to you. Here is what your prospects learn from your self-hosted blog: * Name. By hosting your own blog, you own your domain name. Therefore, you are not at the mercy of other host sites like Blogger, WordPress, WetPaint, or Weebly.
* Game. A business blog created and hosted through your site keeps the subject matter limited to whatever you deem relevant. Larger blog-hosting sites have so many members, it is easy for you as a serious blogger to get the recognition you deserve.
Business blogs have become a basic tool in the arsenal of the small business marketer. Without the expense of marketing strategies, blog marketing gives you the reach you need to expand your following and increase your profits. Interaction. One of the best features of a self-hosted business blog is the ability to interact with your readers. Check out these interactive options available through your self-hosted blog: * Comments. Depending on the blog host site (e.g. Blogger, WordPress, Weebly, WetPaint) you can only receive limited comments from your readers. Your self-hosted blog allows you the freedom to set up a means to comment without the drudgery to establishing a specific email account through a host site.
* Twitter. With the growing popularity of Twitter, adding the option to have your business blog “retweeted” through Twitter is an excellent way to spread the word from your blog posts.
* Google Friend Connect. As the owner of your site, you can give your visitors and blog readers the opportunity to connect not only with you but also one another. Build your online marketing community by encouraging membership with Google Friend Connect and watch your following (and your profits) explode. Investment. Anything worth doing is worth doing well. Your self-hosted business blog is worth these specific investments that you devote to its prosperity:
* Time. Any business blog, whether self-hosted or hosted through a blog hosting site, requires the investment of at least a minimal amount of your time. Keep in mind that whatever you invest in time will be returned to you in prospects and profits.
* Creativity. You must recognize that competition among small business marketers can make certain topics of discussion saturated and less interesting. Invest some of your creativity to retain established customers and attract new customers to your blog.
* Money. Naturally, ownership of your domain name involves the investment of money. However, the ability to back up your blog and control how your blog is maintained is worth every penny.
As a small business marketer, you want to take advantage of all possible online marketing tactics to recruit new customers and preserve established one. Blog marketing is a lucrative way to share your latest news with your customers and a self-hosted business blog can add that professional touch that will propel you into online marketing success. |
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